Logo Design | Brand Identity
Happy Brew is a proud Filipino Bubble Tea brand that envisions itself to be the first known tea brand that provides an opportunity to the differently-abled members of our society. The brand believes that both entrepreneurship and charity can go together as a single unit.
Although the milktea business in the Philippines is highly competitive, the challenge as a designer was to highlight the emotion of the brand, what and who it stands for.
The Happy Brew logo symbolizes happiness as an outward expression that every Filipino share to each other regardless of the circumstance that they are in.
Brand Identity Designer
Sole designer
August 2020
THhe Happy Brew logo is a symbol of happiness as an outward expression that we share as a Filipino brand.
The Happy Brew Logo has two variations that can cover all possible applications. One is a wordmark that is used for formal applications, and the other is a combination mark that is a more definitive version that should be used for all marketing collaterals.
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The Happy Illustration depicts people who are from different walks of life celebrating. It represents the brand’s message of Brewing Happiness and Celebrating Life in every circumstance that one is in.
The illustration can be used in all marketing collaterals. For formal stationaries, it is advised to not use the illustration.
The logo is designed to embody the concept of linkage of ideas and the never-ending potential and capabilities of human network connection.
Collaboration.Ai’s connection symbol is intentionally kept simple yet impactful to ensure easy memorability and recognizability. The color palette is a product-agnostic approach to create differentiation as the brand from the different product softwares that the company offers.
