Collaboration.Ai

Logo Design | Brand Identity

OVERVIEW

Collaboration.Ai is a software development company in US that aims to harness untapped network and knowledge in order to enable intelligent collaboration. The company has 4 product softwares

CHALLENGE

Handling 4 product softwares, Collaboration.Ai wants to reimagine the company’s logo that would unite and represent its product’s core which is “human network connection”.

MY ROLE

Graphic Designer

THE TEAM

Sole designer

TIMELINE

September 2023

The Creation

The Symbol

WHAT DOES IT MEAN?

A simple pictorial mark that symbolizes the linkage of idea, and the never ending potential and capabilities of human connection.

INSPIRATION

It is inspired from the infinity loop and from the “:idea” iconof Collaboration.AI’s brand identity elements.

The Colors

WHAT IS IT?

The color palette of the symbol is a product-agnostic approach to represent the four products of Collaboration.AI as a whole. It is characterized by Yellow to create differentiation from the other respective product colors.

The color inspires communication, signifies growth, energy, and motion.

Product Colors

Color Variations

Usage

DESIGN CONCLUSION

Human Idea and Connection as the core

The logo is designed to embody the concept of linkage of ideas and the never-ending potential and capabilities of human network connection.

Impact & Memorability

Collaboration.Ai’s connection symbol is intentionally kept simple yet impactful to ensure easy memorability and recognizability. The color palette is a product-agnostic approach to create differentiation as the brand from the different product softwares that the company offers.  

Logo Guidelines

VIew Logo Guidelines