BRAND IDENTITY AND BRANDING
Anima is a startup technology brand for Amazon FBA. The main product of the brand are powerbanks who gives soul to technology. As a startup, Anima plans to expand its product lists into other to other technological products.
As the brand plans to further expand its product offerings, I developed a minimalist wordmark to make it adaptable and flexible and took the approach of highlighting the premium quality products that the brand offers through the brand colors.
Logo and Brand Identity Designer
Solo Designer
The Anima black represents the brand’s soul philosophy of power, authority, and minimalism.
The Century Gothic typography encompasses the clarity and legibility of the brand’s intent to be of power.
anima wordmark logo is characterized by its simple, minimalist, clean, and modern design which aligns with the brand’s focus on producing soulful technology through innovation.
The use of the sans-serif typeface for the brandname “Anima” conveys power, authority, reliability, and strength. The simplicity of the wordmark is crucial for brand recognition as a starting brand in the space of technology.
